JCM

The Journal of Chinese Medicine is the foremost English-language journal on all aspects of Chinese medicine. PIT Solutions delivered an e-commerce website that engaged visitors and promoted the wide range of products JCM supplies. Visitors benefit from clear navigation and user-friendly categories and sub-categories that simplify the product range, along with a search facility and breadcrumb trail that show their position within the site at all times.

Alongside journal subscriptions, JCM also offers Chinese medicine books and online products including herbs, acupuncture supplies, and specialist teas. Product pages present images, feature lists, and pricing, and the site also hosts a wide range of articles on acupuncture, Chinese herbal medicine, dietary medicine, medical qigong, and Chinese medical history and philosophy — some accessible even to unsubscribed users. A contact form captures customer feedback and questions. JCM is a strong e-commerce site built to convert selling opportunities, and PIT Solutions followed an agile methodology throughout, holding daily scrum meetings with the client to ensure development matched requirements.